We’re Joni and Olli, two psychologists.
Our clients are worn out by meetings, parties, presentations and dates. They rehearse the worst case beforehand, then replay it for days. Jollido is for them.
For many years, Joni phoned his socially anxious clients before difficult situations and again afterwards. It gave them support at the moment they needed it, and gave him an accurate picture of what happened while it was still fresh.
Then AI reached the point where that call could be made by a coach instead. Olli, who had been building with AI models for years, saw the same opening: practice a conversation before facing it, or roleplay one on demand.
Jollido is those two ideas put together.
It grew from a Finnish social anxiety program launched in 2019.
Your AI coach follows the same cognitive behavioral therapy principles Joni and Olli use with their clients. MentalNext is the company behind Jollido.
Licensed psychologist and published author, with expertise in trait shyness and social anxiety. Joni is responsible for the overall vision and the evidence-based foundation of Jollido.
Licensed psychologist and software developer, working where technology and mental health meet. Olli leads the design and technology behind Jollido.
Jollido is built on two methods with decades of research behind them: cognitive behavioral therapy (CBT) and social skills training (SST). Here is what each one is, what the evidence shows, and how Jollido uses it.
Reviewed for accuracy by Joni Martikainen, clinical psychologist. Last reviewed July 7, 2026.Cognitive behavioral therapy is an evidence-based treatment for social anxiety. It finds the thoughts and habits behind your social anxiety, then changes them through therapy sessions and exposure training in everyday situations.
CBT is the most researched approach for social anxiety disorder. A meta-analysis of over 100 clinical trials found individual CBT the most effective first-line treatment available (Mayo-Wilson et al., 2014, The Lancet Psychiatry). In one randomized trial, 84% of patients no longer met diagnostic criteria after individual cognitive therapy (Clark et al., 2006).
Jollido is a well-being app built on CBT principles, and the research above is for CBT delivered by a therapist. We believe an AI coach brings benefits of its own, and that evidence is still developing.
Social skills training is a method many therapists use to build the social skills that anxiety disrupts. You roleplay difficult conversations in a safe setting and get feedback from the therapist.
SST has less research behind it than CBT. The existing evidence is encouraging, especially when SST is used alongside CBT. A network meta-analysis of 104 randomized controlled trials across 27 countries found it beneficial for social anxiety disorder (Xiong et al., 2026, Frontiers in Psychology). In one randomized trial, 67% of patients no longer met diagnostic criteria after SST combined with exposure therapy (Beidel et al., 2014, Journal of Anxiety Disorders).
Jollido follows SST principles, with your AI coach as the conversation partner and the one giving feedback. The findings above are for SST delivered by human therapists, and the evidence for AI-delivered SST is still developing.
Our aim is the world’s leading app for social anxiety. The evidence for AI-delivered support is still developing, and we’re building carefully as it does.
Based on CBT. Your assessment finds your thoughts and habits, and your practice is built around them.
Based on SST. Your assessment finds the social skills you feel least sure about, then builds practice around them.
We’ve got you covered. Just follow your program, one small step at a time, and your social skills will grow.
No. Jollido is a mental well-being product for people with sub-clinical social anxiety, from low to moderate. It is not a medical device, and it does not replace care from a clinician. In a mental health crisis, contact your local emergency services.
Your data is handled under GDPR special-category health-data requirements and stored securely in the EU. It is deleted under our GDPR process after you delete your account. Read our Privacy Policy for details.
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